PERFECT MATCH | by Lego
CLIENT: Lego
DEADLINE: Febrary — 2024
ART DIRECTOR:
Giorgio Mercolini — Jessica Gatti — Elena Panzeri
Lego bricks have one characteristic: they match perfectly. But the 'perfect match' can also be found between two people. This is the concept of this student project that asked to create an all-round advertising campaign. We chose Lego as the starting brand, and from there, we were asked to find a concept that could be deployed in various media such as billboards, street marketing, ambient, etc.