THE LUSCIOUS STARS | by Velveeta


CLIENT: Velveeta
DEADLINE: March — 2024

ART DIRECTOR:
Giorgio Mercolini — Marco De Nicolò — Emma Ceramelli — Giulia Ciapparella

COPYWRITER: Enrico Monacelli

Velveeta subverts the world of fancy food and restaurants hacking the most istitutional signature of food: Michelin Guide.

The Luscious Stars will let the users rate the cheesy, greasy, sleazy restaurants that make their heart throb.The reviews will also put all these restaurants on the map. Literally. Whenever someone will search for a good restaurants near them, they will see The Luscious Stars review, giving newfound visibility to all the great culinary experiences often excluded by the institutions of posh food.




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